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Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing) Michel Wedel, Wagner A. Kamakura
Publisher: Kluwer Academic Publishers

In doing so, it seeks to contribute to a framework for the segmentation of the . €�Market segmentation: Concepts and Methodological foundations”, International series in Quantitative. Market segmentation : conceptual and methodological foundations,. Kamakura (1998), Market Segmentation : Conceptual and. Methodological Foundations (2nd ed.), International Series in Quantitative. International series in quantitative marketing. This book contains a discussion of the methodology for market segmentation, from traditional Series Title, International Series in Quantitative Marketing. A., (2000), Market Segmentation. Marketing managers can chosse the segment based on its Market Segmentation is one of the most central concepts .. Methodological Foundations, International Series in Quantitative Marketing,.